We give brands the strategic foundation they need to grow, connect, and inspire.
We help you build a brand with purpose—one that is rooted in values, communicates with clarity, and contributes meaningfully to culture.
How we do it
Step 1: We Start by Getting Clear on Your Story
We begin with a short set of thoughtful questions to help uncover what’s beneath the surface of your brand.
Then we meet for a focused session to explore your story, align on what makes your brand unique, and get clear on where you’re headed.
Outcome: A shared understanding of your brand’s essence—what it stands for and why it matters.
Timeline: 1 week
Step 2: Your Brand Foundation
We take what we’ve uncovered and turn it into a clear foundation for your brand—defining your mission, vision, purpose, and promise. We also outline your personality and key communication pillars.
Outcome: A strategic platform to build from—one that guides decisions and helps people understand what you’re really about.
Timeline: 1–3 weeks
Step 3: Visual Identity
With your brand foundation in place, we bring it to life visually. We’ll create your logo, color palette, typography, and brand guidelines—designing a look and feel that reflects who you are.
Outcome: A visual identity that feels true to your brand and helps you show up with consistency and confidence.
Timeline: Varies by project
Step 4: Brand Campaign Assets
To help you put your brand into action, we’ll design campaign materials tailored to your needs—social media, presentations, flyers, or whatever tools make the most sense for your audience.
Outcome: Ready-to-use assets that make it easy to share your brand in ways that feel consistent, clear, and engaging.
Timeline: Varies by project
We help brands define who they are —so they can communicate with clarity and impact.
Our Mission
We want to work with you
The Power of the Unspoken
We find the unspoken tension—what you’re not saying but your audience cares about.
We work with our clients to search what is between the lines of their brand to uncover the unexpected angles, contradictions, or tensions that fuel fresh creative thinking and help develop brands capable of surprising people.
Contact us
andres@bthelines.com
(352) 328-6916
Seattle, WA